The following appeared in the November/December 2005 issue of MBLC Notes.
In an effort to raise awareness of public libraries and their resources, the MBLC launched a six-week advertising campaign in mid-October using transit buses throughout the Commonwealth.
"This is a medium that can reach a wide audience in both cities and towns throughout [Massachusetts] as the buses travel to shopping malls, schools, universities, business districts, supermarkets, theaters, and public libraries," said David Gray, director of communications and public information at the MBLC.
"Start at the library. See where you end up - the theme of our new campaign – highlights the resources of Massachusetts libraries as places where everyone can find something of interest to them," said MBLC Chairman John Arnold. "It is our hope that the two ads will remind citizens of the value and resources of their public libraries and to rediscover the many different things libraries offer as buses travel [around the state]."
The two ads (pictured above) were featured on buses of the Massachusetts Bay Transit Authority (MBTA) in the metropolitan Boston area, on the Berkshire Regional Transit Authority out of Pittsfield, Brockton Area Transit Authority, Merrimack Valley Regional Transportation Authority out of Lawrence, Pioneer Valley Transit Authority out of Springfield, and the Worcester Regional Transit Authority.
What else happened in 2005?