Promotional poster for the 2001 summer reading program
Board Launches Public Awareness Campaign
"Librarians, legislators, community leaders and library users joined together with the Massachusetts Board of Library Commissioners (MBLC) on Tuesday, June 26th and on Thursday, June 28th to kickoff its statewide Public Awareness Campaign.
"'The Board developed this first ever statewide public awareness campaign that uses humorous situations to educate Massachusetts residents to the benefits of their libraries and the important role they play in their communities,' said MBLC Chairman Edward Bertorelli.
"The campaign's theme 'Your local library has all the information you need... and some you don't," is designed to reintroduce citizens to their local libraries, educating them that "libraries are not only educational assets, but are also resources for research and information." The initial phase of the public of the service campaign includes three 30-second television [ads], one 3-second and two 60-second radio spots, and a web component on the MBLC website."1
What else happened in 2001?
The iPod is born.2
Wikipedia, a free-access, free content Internet encyclopedia, supported and hosted by the non-profit Wikimedia Foundation, is launched on January 15.3
September 11: "2,977 victims are killed in the September 11 attacks at the World Trade Center in New York City, New York, The Pentagon in Arlington County, Virginia, and in rural Shanksville, Pennsylvania after American Airlines Flight 11 and United Airlines Flight 175 are hijacked and crash into the World Trade Center's Twin Towers, American Airlines Flight 77 is hijacked and crashes into the Pentagon, and United Airlines Flight 93 is hijacked and crashes into grassland in Shanksville, due to the passengers fighting to regain control of the airplane. The World Trade Center towers collapse as a result of the crashes. The attacks remain the deadliest act of terrorism in history in terms of casualties."3
This website, and other programs of the MBLC, is funded in part with funds from the Institute of Museum and Library Services, a federal agency that fosters innovation, leadership, and a lifetime of learning.