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Massachusetts Board of Library Commissioners Resource Guide Collection

Census 2020 in Massachusetts: Marketing

Marketing the Census

Communicate to your patrons and community members about the census. 

  • Include information in library newsletter
  • Have staff mention it at the end of library programs 
  • Direct one staff member to be a census liaison to coordinate with local complete count and distribute information internally 
  • Add content on social media. Follow local and state complete count committees and Census.gov and share content 
  • Add informational signs near computer stations or on bulletin boards
  • Add a blurb at the bottom on check out receipts
    • Shape your community. Participate in the 2020 Census. Visit 2020CENSUS.GOV to learn more.
    • Shape the distribution of $675,000,000,000 in annual public funding. Participate in the 2020 Census. Visit 2020CENSUS.GOV to learn more.
    • Shape your schools. Participate in the 2020 Census. Visit 2020CENSUS.GOV to learn more.
    • see more sample messaging 

RESOURCES: 

 

 

 

 

 

Downloadable Materials

Videos and Content