Resource Guides: Census 2020 in Massachusetts: Social Media Toolkit

How to use the Social Media Toolkit

April 1, 2020 is Census Day!

Below you'll find many social media assets and sample scripts to help promote self response.
When posting social media content use the hashtag: #2020Census
Other MA related Census hashtags include: #MassCounts

Twitter Accounts to follow for easy retweets:
https://twitter.com/uscensusbureau
https://twitter.com/ma2020census
https://twitter.com/MAVoterTable
https://twitter.com/MA_NonprofitNet

Facebook Accounts for easy reshares:
https://www.facebook.com/uscensusbureau/
https://www.facebook.com/pg/MA2020Census/

Instagram for resharing or adding to stories:
https://www.instagram.com/uscensusbureau/
https://www.instagram.com/ma2020census/

Census Bureau Assets

2020 Census Social Media Graphics from Census Bureau
Social media is a great way to reach your audiences and share helpful information about the 2020 Census. (from the Census Bureau)
Sample Action Messages for Social Media from Census Bureau
This link has sample messages that you can drop into your communications to tell your community about the importance of the 2020 Census.These messages should only be shared from mid-March through the end of April 2020.

American Library Association Downloadable Census graphics:

Libraries Transform: “Because Librarians Believe Everyone Counts”
Libraries Transform: “Because Good Decisions Depend on Good Data”
#CountOnLibraries, Version 1
#CountOnLibraries, Version 2
Census Map
from: http://www.ala.org/advocacy/govinfo/census

2020 Census Kit from Sesame Workshop
Video and social media assets from Sesame Workshop, in English and Spanish, with an emphasis on counting kids.
DIGITAL COMMUNICATIONS AND OUTREACH TOOLKIT Ensuring an Accurate Count of Latinos in Census 2020 Amid COVID-19 Situation from NALEO Educational Fund
A selection of sample social media posts and graphics that partners can utilize to engage community members during the COVID-19 situation is available in the resources section of this toolkit. Resources in Spanish and English.
Asian American and Pacific Islander Census Week of Action
Sample social media posts in Chinese, Vietnamese, Korean, Tagalog, Japanese, Arabic, and Spanish.
April 1 National Disability Rights Network (NDRN) Message Guidance and Toolkit
This social media toolkit was created in order to assist P&As and our partners spread the word about An Accessible 2020 Census and Census Day 2020.
Count All Kids - 2020 Census
The Count All Kids Committee created this campaign to ensure parents/caregivers count all young kids and babies in the 2020 Census. Available in English and Spanish.
Arab American Hertiage Month and Census Day
April 1 is Census Day and also the start of Arab American Hertiage Month. See this link for some social media post ideas.
Mass Statewide Complete Count Committee Social Media Assests
In this folder from the Mass Statewide Complete Count Committee Social Media Assests, you'll find social media content, census operations updates, digital organizing tools and more.